October 3, 2016
Money from $1 Treat Book sales benefit USA Swimming Foundation’s Make a Splash initiative
MIAMI (Oct. 3, 2016) – Pollo Tropical continues its national partnership with the USA Swimming Foundation in October with its second annual Halloween Treat Book fundraiser in support of the foundation’s Make a Splash learn-to-swim initiative, promoting life-saving swimming lessons for children across the nation.
Guests can purchase the Treat Books for $1 at all Pollo Tropical restaurants to receive coupons for three free regular fountain drinks and $2 off a Create Your Own Family Meal redeemable throughout November. New for 2016, Treat Books sold in select restaurants will also include a coupon for a free guava bar, no purchase necessary, for any child 12 and under dressed in a costume on Halloween. The books are available Oct. 1-31, while supplies last, with 100 percent of the proceeds benefiting the USA Swimming Foundation.
“At Pollo Tropical, we believe that every kid should have the opportunity to learn the important life skill of swimming, which is why we support the USA Swimming Foundation’s Make a Splash initiative,” said Fiesta Interim CEO Danny Meisenheimer. “We hope to build on the momentum we started with our Treat Book fundraiser last year and invite our guests to join us in raising even more money to help teach kids in communities across the nation to swim.”
In addition to raising money for the foundation through Treat Book sales, Pollo Tropical participates in Make a Splash local partner events throughout the year. The company also provided food at events during the USA Swimming Foundation’s Make a Splash Tour presented by Phillips 66 this past summer.
“Through this partnership, Pollo Tropical has shown continued dedication to promoting the importance of every child learning to swim,” said Debbie Hesse, Executive Director of the USA Swimming Foundation. “The Halloween Treat Book will create awareness and raise funds to provide free and low cost swim lessons for children who may otherwise not have access.”
The USA Swimming Foundation’s Make a Splash program is the nation’s preeminent learn-to-swim initiative, with more than 750 local partners nationwide that provide swimming lessons and educate children and their families on the importance of learning how to swim. Since 2007, more than 4 million children have learned the critical lifesaving skill of swimming from Make a Splash Local Partner swim lesson providers. More information is available at www.usaswimmingfoundation.org/makeasplash.
About Pollo Tropical
Pollo Tropical, a subsidiary of Fiesta Restaurant Group, Inc., is a Caribbean-inspired fast casual concept known for its fresh, flame-grilled chicken marinated in a proprietary blend of tropical fruit juices and spices. Other craveable island favorites include Mojo Roast Pork and made-from-scratch sides including rice, beans, yuca with garlic sauce, sweet plantains and more. Menu items like the Tropical Citrus Chicken Salad, Guava BBQ Pork Sandwich and Create Your Own TropiChop® bowls can be customized with 10 zesty tropical signature sauces on Pollo Tropical’s famous Saucing Island®. Founded in 1988, the Miami-based company currently owns and operates more than 170 locations in Florida, Georgia, Tennessee and Texas, plus six licensed restaurants on college campuses and 35 franchised locations throughout the Caribbean, Central America, South America and Puerto Rico. For more information, visit Pollo Tropical’s website at www.pollotropical.com.
About the USA Swimming Foundation
The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions – in the pool and in life. Whether we’re equipping our children with the life-saving skill of learn-to-swim through our Make a Splash initiative, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. To learn more, visit www.usaswimmingfoundation.org.
About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group, Inc., owns, operates and franchises Pollo Tropical and Taco Cabana® restaurant brands. The brands specialize in the operation of fast casual, ethnic restaurants that offer distinct and unique flavors with broad appeal at a compelling value. The brands feature made-from-scratch cooking, fresh salsa bars, drive-thru service and catering. For more information about Fiesta Restaurant Group, Inc., visit the corporate website at www.frgi.com.