POLLO TROPICAL® OPENS ITS SECOND PANAMA RESTAURANT – NEW LOCATION PART OF FIVE UNIT EXPANSION AGREEMENT
May 7, 2013
Caribbean-inspired quick-casual restaurant chain Pollo Tropical® has opened its 32nd internationally franchised location in Panama City, Panama.
The two-level restaurant is located in a new entertainment and dining complex in the high-end shopping center, Multi-Plaza. Other international brands that have also established locations in Panama City’s Multi-Plaza include Hugo Boss®, Coach®, Jimmy Choo®, Juicy Couture®, Louis Vuitton® and many more.
This is the second restaurant of a five-restaurant development agreement between Pollo Tropical and El Machetazo of Panama. The first Pollo Tropical in Panama opened in May, 2012, at the Albrook Shopping Center. This new restaurant reflects the elevated concept that Pollo Tropical is also utilizing in its expansion domestically, featuring enhanced service with upgraded plates and glassware, in addition to its flame-grilled marinated chicken, roast pork, guava barbecue ribs and made-from-scratch side dishes.
“We have worked closely with our franchise partner in Panama, El Machetazo, to ensure that the Pollo Tropical brand will resonate well with new customers, as well as loyal customers, seeking a fresh and flavorful alternative,” said Marc Mushkin, Senior Vice President of International Development for Pollo Tropical. Two additional units are currently under construction in Panama’s capital.
El Machetazo is considered one of the most significant contributors to the retail industry in Panama today. The company was founded in Panama more than four decades ago. Among its holdings are 14 hypermarkets that operate throughout Panama and the company to employ more than 3,000. The company also owns and operates Café Caney coffee/pastry shops located inside the markets. “It has been a pleasure working with our franchisee to help our brand grow in this dynamic market,” Mr. Mushkin said.