• POLLO TROPICAL LAUNCHES BE BOWL’D MICROSITE

January 10, 2017


Pollo Tropical’s new Be Bowl’d microsite, launching Wednesday, Jan. 11, allows guests to virtually build their favorite TropiChop bowl and discover their corresponding TropiChop personality based on the character traits each ingredient represents.

The TropiChop bowl is a classic at Pollo Tropical and one of its most customizable dishes, offering a multitude of protein and veggie combinations for any palate or diet. Guests can build a bowl to their liking with the choice of rice or romaine lettuce as the base, then add on proteins such as the famous citrus-marinated, flame-grilled chicken, slow-roasted Mojo pork or savory Calypso beef (where available) and toppings like black beans, chopped fresh tomatoes, corn, sautéed onions and peppers. A visit to Pollo Tropical’s famous Saucing Island® gives even more flavor options with 10 zesty tropical signature sauces like cilantro garlic, curry mustard, guava BBQ and spicy Poyo-Poyo.

Site visitors will receive a $1 coupon to try their online bowl creations at their nearest Pollo Tropical. The site will also give the option to share the persona outcome to social media.

Each week the site is live, participants using the hashtag #BeBowld when sharing their TropiChop persona or a photo of a TropiChop bowl to Facebook or Twitter, will be entered to win prizes like a Be Bowl’d custom t-shirt or free chicken for a year.

BeBowld.net will be live from Jan. 11 through Jan. 31. A full menu and list of locations can be found at www.PolloTropical.com.

About Pollo Tropical

Pollo Tropical, a subsidiary of Fiesta Restaurant Group, Inc., is a Caribbean-inspired fast casual concept known for its fresh, flame-grilled chicken marinated in a proprietary blend of tropical fruit juices and spices. Other craveable island favorites include Mojo Roast Pork and made-from-scratch sides including rice, beans, yuca with garlic sauce, sweet plantains and more. Menu items like the Tropical Citrus Chicken Salad, Guava BBQ Pork Sandwich and Create Your Own

TropiChop® bowls can be customized with 10 zesty tropical signature sauces on Pollo Tropical’s famous Saucing Island®. Founded in 1988, the Miami-based company currently owns and operates more than 170 locations in Florida, Georgia, Tennessee and Texas, plus five licensed restaurants on college campuses and 35 franchised locations throughout the Caribbean, Central America, South America and Puerto Rico. For more information, visit Pollo Tropical’s website at www.pollotropical.com.

About Fiesta Restaurant Group, Inc.

Fiesta Restaurant Group, Inc., owns, operates and franchises Pollo Tropical and Taco Cabana® restaurant brands. The brands specialize in the operation of fast casual, ethnic restaurants that offer distinct and unique flavors with broad appeal at a compelling value. The brands feature made-from-scratch cooking, fresh salsa bars, drive-thru service and catering. For more information about Fiesta Restaurant Group, Inc., visit the corporate website at www.frgi.com.

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