March 25, 2014
Calypso musicians, robosurfers, balloon artists, radio and TV personalities, and local officials will herald the opening of Texas’ first Pollo Tropical, Florida’s beloved island-inspired chicken restaurant on Friday, March 28, at 5290 Beltline Road near Montfort in Addison.
The opening celebration kicks off at 9:40 a.m. with remarks from Tim Taft, CEO of Addison-based Fiesta Restaurant Group® which owns Pollo Tropical. At 9:50, Addison Mayor Todd Meier will present a proclamation before the steel drum band strikes up and doors open to the public at 10:30. The first 100 guests will receive a coupon for a free Create Your Own Family Meal redeemable at a future visit. One guest will win Free Chicken for a Year, which includes 52 Be Our Guest cards redeemable for any sandwich or wrap combo, small TropiChops® or quarter chicken with two sides.
Then, local guests will get their first taste of Pollo Tropical, famous for serving fresh, handcrafted food with the distinct flavors of the Caribbean at affordable prices. Pollo Tropical’s menu is based on the islands’ melting pot of culinary cultures featuring bold and tangy flavors, including its famous fresh, never frozen grilled bone-in chicken that is marinated in a proprietary blend of tropical fruit juices and spices then flame grilled to perfection and served quartered or halved.
“With the opening of our first Pollo Tropical in Texas, we want to win the hearts of Texans, share our passion for great island-inspired food and culture, and prove that ‘Life’s Better Under the Palm®,’” said Pollo Tropical Chief Operating Officer Danny Meisenheimer. “Pollo Tropical offers a uniquely tropical twist on fresh, healthy, hand-prepared foods. Our guests can visit every day to explore new items on the menu, and families can enjoy the convenience and variety of meal choices they feel better about eating.”
Other events include a robosurfer contest on a simulated surfing machine at noon where KTXD-TV on-air personalities will ride to benefit HALO for Freedom Warrior Foundation and The Autism Treatment Center, plus a KISS-FM radio remote from 2-4 p.m. and a DJ from 4-9 p.m. A balloon artist will be on hand to entertain the kids, and there will also be spin-and-win prizes throughout the day.
The 3,400-square-foot restaurant will be open daily 10:30 a.m. to midnight. The restaurant brings 45 new jobs to the area and is the first of 20-22 new Pollo Tropical restaurants the company plans to open in 2014 – many of them in Texas.
Guests can also receive a coupon for either a buy one, get one free quarter chicken with two sides or $3 off a family meal by signing up for the Pollo Reward$™ loyalty program.